Film Festival

Successful Short Film Directors

• Doodlebug by Christopher Nolan (1997)
• Vincent by Tim Burton (1982) 
• Hotel Chevalier by Wes Anderson (2007)
• Alive In Joburg by Neill Blomkamp (2005)

Directing Award, Sundance Film Festival 2015

• Directing Award: US Dramatic - Fishing Without News/ Cutter Hodieme
• Directing US Documentary - The case Against 8/ Ben Cotner and Ryan White
• Directing Award: World Cinema Dramatic: 52 Tuesdays/ Sophie Hyde
• Directing Award: World Cinema Documentary: 20,000 Days on Earth/ Iain Forsyth and Jane Pollard

Entries at Sundance

3,700 submissions -- only about 120 features are invited to screen at the festival.

This shows that short films are not as successful than feature films but Sundance still get a significant amount of submissions which is very important for my short film because it shows even though there is significant amount of people who would rather watch feature lengths short films are still quite popular and its festivals such as Sundance which make it possible and more known to the public. 

The purpose of doing this research for my short film is quite significant because it shows although short films are not as popular as feature lengths that short films still have a place in the market and it makes some of the best directors in the industry such as Christopher Nolan who's first film was a short film named 'Doodlebug'. 

Audience Research

Audience Research

Audience Data - Audience data is the capturing and measuring of the consumption or reviews of a certain product. It can be used whether a show can be commissioned or not.

Audience Profiling - Organisations use audience profiling to identify their audience and who they want to attract. Audience profiles can be useful because it will give the researcher a clearer understanding about their audience. These are based on:

• Age
• Gender 
• Race
• Sexuality
• Education
• Occupation
• Annual income
• Disposable income

Demographics - Demographics are statistical data relating to the population and particular groups within it.

Geodemographics - Geodemographics is the process of analysing survey data of a specific geographical area to profile economic and demographic characteristics of population living there.

Consumer Behaviour - Consumer behaviour is where the researchers study individuals, groups or organisations and the processes they use to select, secure, use and dispose of products services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Consumer Attitudes - Consumer attitudes are a composite of a consumers beliefs about, feelings about, and behavioral intentions toward some object within the context of marketing.

Audience Awareness - Audience awareness is when the researcher wants the consumer to be aware of their product. The product could be advertised on the TV and the researcher can get people to fill out a survey who watched it on TV at that particular time, Another way to find out whether people  are aware of your product are banners or advertisement videos on YouTube. This can tell you how many people watched it.

An advantage of using this is that it is easy to find out whether an audience member saw the advertisement or not.

Readership Circulation Figures

In newspapers and magazines these days about 50-60% of them are filled with advertisements. A person wanting to put an advert out in a newspaper or magazine would like to know what they are getting in return and then they would find out the readership circulation figures to help them find out what they would get in return.

National Sunday Newspapers

Publication	Circulation
The Mail on Sunday	1,459,671
Sun on Sunday	1,501,527
Sunday Mirror	856,579
Sunday Times	787,256
Sunday Express	395,961
Sunday Telegraph	379,578
Sunday People	340,216
Daily Star Sunday	268,230
Observer	195,193
Independent on Sunday	97,128

This is information taken from a website who looks at the circulation of newspapers and as you can see The Mail on Sunday is at the top with 1,459,671 of people who read the newspaper that day.

Hits on a Website

When a company makes a website they will be able to see whether someone has viewed their website and it can help them. Sites like Facebook show how many people has viewed their page or product and a website does exactly the same and it is beneficial to a company because it will show them how many people have viewed it in a certain time.