Audience Data - Audience data is the capturing and measuring of the consumption or reviews of a certain product. It can be used whether a show can be commissioned or not.
Audience Profiling - Organisations use audience profiling to identify their audience and who they want to attract. Audience profiles can be useful because it will give the researcher a clearer understanding about their audience. These are based on:
- Age
- Gender
- Race
- Sexuality
- Education
- Occupation
- Annual income
- Disposable income
Demographics - Demographics are statistical data relating to the population and particular groups within it.
Geodemographics - Geodemographics is the process of analysing survey data of a specific geographical area to profile economic and demographic characteristics of population living there.
Consumer Behaviour - Consumer behaviour is where the researchers study individuals, groups or organisations and the processes they use to select, secure, use and dispose of products services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Consumer Attitudes - Consumer attitudes are a composite of a consumers beliefs about, feelings about, and behavioral intentions toward some object within the context of marketing.
Audience Awareness - Audience awareness is when the researcher wants the consumer to be aware of their product. The product could be advertised on the TV and the researcher can get people to fill out a survey who watched it on TV at that particular time, Another way to find out whether people are aware of your product are banners or advertisement videos on YouTube. This can tell you how many people watched it.
An advantage of using this is that it is easy to find out whether an audience member saw the advertisement or not.
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