My product is financially viable because I have chosen to distribute it to YouTube which is free of charge to distribute which makes it very viable. I feel like I have the necessary skills to undertake the production process such as having the pre-production skills needed to plan for the documentary. Some of the skills are:
Script writing
Location scouting
Storyboarding
The production skills I have are:
Able to use a wide range of cameras
Do you have the necessary skills to undertake the production process?
Do you have the right equipment and technology available to you?
Television
For my documentary if I wanted to broadcast it on the BBC they offer a standard price of £250 per minute, as my documentary is roughly about 60 minutes long is would cost around £15,000. This is very important research for my distribution because I feel that if I got it out on television it would be able to get to a wider range of audience. http://www.bbc.co.uk/filmnetwork/filmmaking/guide/distribution/television Cinema I could distribute my film in cinema chains so people can pay to see my film but the only factor of this is that it will be an expensive process to distribute this way. This is very important research for my distribution because this way I will be able to get to the target audience I want. Online
I could possibly distribute my film online which would be on YouTube, people can share the video to Facebook and other social media websites which could reach my target audience as there are teenagers and young adults who mainly use YouTube and social media websites. This is very important research for my distribution because this way I feel it would get to my target audience at a fast speed. DVD
I could possibly distribute my film by DVD. By doing this I could distribute the DVD's to local schools in the Banstead/Surrey area so I am able to educated young people living in Banstead that there is things to do within the area they are living in.
The type of placement I would use is broadcast because I want to broadcast on a national level what there is to do in the Banstead area.
My research was based on finding information about teenagers
living in Banstead. I was trying to research about this because I want to film
a documentary on teenagers living in Banstead and what social activities there
are to do in Banstead.
The types of research I undertook was Primary and secondary
research, audience research, market research and also production research.
The first part of researching I done was secondary research.
For this research it involved finding readership circulation figures for cinemas
in the local area and I found out that it was £12 a ticket for an adult and a
family of 4 would spend £50 to go to the cinema. I also had to find box office
figures of documentaries and see how successful they went with their
documentary.
Primary research was another type of research I undertook
and this was very important as I had to do a questionnaire and a face-to-face
interview with someone who lives in Banstead to find out more about what social
activities there are to do in Banstead. With my questionnaire I was finding quantitative
information as they was giving me numerical data for example one of the
questions was:
How often do you travel outside of Banstead to enjoy social
activities?
·A) Weekly
·B) Daily
·C) Monthly
·D) Rarely
60% of people who took this questionnaire said they need to
travel outside of Banstead weekly to enjoy social activities which is very
important to my research.
The results from my questionnaire was very important to me
as it showed what a group of teenagers think of Banstead for its social
activities.
Below will be the full table of what I found.
Person
1
Person
2
Person
3
Person
4
Person
5
Person
6
Person
7
Person
8
Person
9
Person
10
Question
1: Do you
live in Banstead or near it?
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Question
2: Are you between the ages 13-19?
16
17
17
16
17
17
17
17
16
16
Question
3: Are you
male or female?
Male
Female
Male
Male
Male
Male
Female
Female
Male
Female
Question
4: Which
local attractions would you go to?
Café
Italia
Café
Italia
The
Woolpack
The
Woolpack
Café
Italia
Café
Italia
The
Woolpack
The
Woolpack
The
Woolpack
The
Lavender Fields
Question
5: What
would you rate Banstead out of 5? (5 being the highest 1 being the lowest)
3
2
3
3
2
1
3
1
1
2
Question
6: Do you
travel outside of Banstead to enjoy socialising time?
Yes
Yes
Yes
Yes
No
Yes
No
No
Yes
Yes
Question
7: How
often do you travel outside of Banstead for social activity?
Weekly
Daily
Monthly
Weekly
Weekly
Weekly
Monthly
Rarely
Weekly
Weekly
Question
8: How
much do you think it would cost a family to go to the cinema in Kingston?
£40
£50
£50
£30
£50
£30
£30
$40
£40
£40
Question
9: Have
the lack of activities got you involved with criminal activities?
No
No
No
No
Yes
No
Yes
No
No
No
Another part of my primary research was to undertake an
interview with a teenager who lives in Banstead. This helped my find a more in
depth answer about what social activities there are to do in Banstead and this
has definitely moved my research forward. Finally I did a controlled
observation and in this observation I printed out leaflets of things to do in Banstead
and left them in the table of the sixth form centre which people picked up and I
would observe their reactions towards the activities. This helped my research
massively because it showed what would interest people around my age group and
what they would like to do in their free/social time.
I undertook audience research and market research and this
all helped me towards my overall goal because I chose a target audience for
this documentary and I feel like maybe the older group of people would watch it
instead of the younger teens.
I found out that there isn’t a lot of social activities for
teenagers to do in Banstead and this is very important as in the face-to-face
interview I did as part of my primary research, the person I interviewed said
that young teens could get into drugs and crime purely because there is such a
lack of activities to do that they seem bored. This is really important to my
research and my media film production because Banstead need to have more
facilities for not just the younger teenagers but also the older teens. As part
of my secondary research I went onto trip advisor and I found out that there
was only three attractions for Banstead they were:
·The Lavender Fields
·The Woolpack
·Café Italia
This was really important to my research purely because none
of these local attractions would attract teenagers besides the Woolpack but
again the teenagers would have to be 18 and above to enjoy it, and it still
doesn’t satisfy the young teenagers in Banstead.
I have gotten all the research needed for the production
stage, and by doing this research and preparation for my documentary about the
social activities for teenagers living in Banstead, it has given me a massive
helping hand on what to include in my film. From the research it has given me
reliable information which I could use in my documentary and use what I have
found within the film itself.
Questionnaire
questions:
·Do you live in Banstead or near it?
·Are you between the ages 13-19?
·Are you male or female?
·Which local attractions would you go to?
Café Italia
The Woolpack
The Lavender Fields
·What would you rate Banstead out of 5? (5 being the
highest 1 being the lowest)
·Do you travel outside of Banstead to enjoy
socialising time?
·How often do you travel outside of Banstead for
social activity?
·How much do you think it would cost a family to go
to the cinema in Kingston?
£20
£30
£50
£60
·Have the lack of activities got you involved with
criminal activities?
Interview questions:
Which local attraction would you got to? The Woolpack? Café Italia
or the Lavender Fields?
Do you have to travel outside of Banstead to enjoy social
time with friends and family?
Do you think the lack of activities in Banstead gets young
people involved in criminal activities? If yes why.
What’s the transport like in Banstead? How can it be
improved?
Is finding employment difficult to find in Banstead?
Product Market
Product testing allows you to test whether or not the product will meet the target audiences' needs. This would help fine research about my film because I can do a poll to get the target market opinion:
What should the name of the documentary be?
A) A Walk to Beautiful /
B) Bigger Stronger Faster /
C) Social Life: Banstead //
D) Billy the Kid ////
My film name was unsuccessful in the market place. I created a market poll to see if it would have been successful
Competitive
analysis
Things we do
that they don’t
We offer a regional outlook than other
documentaries.
Things we do
better than them
We know what teens are like as we are teens.
Things we do
equally well
Undertake research about teenagers, both do
interviews
Things they
do better than us
They had a budget a crew, talent, access to a range of equipment.
Advertising
placement
The Woolpack – Pint glass
The youth club – T-shirt
Energy drinks from local newsagents
Lorimers pens and essentials
Primark clothing could be worn because there are no tags on
the clothes.
Competition
With the competition we offer a range of things that my competitors don't. We offer a regional outlook whereas most documentaries do not have that outlook. Also we have better knowledge of teens these days as I am a teenager, and finally we do not have a budget whereas these big documentaries have a budget.
Advertising Effectiveness
Advertising effectiveness is very important because by the advertising campaigns we produce we will need to know how effective it was against consumers so we could hire someone to do an advert that will appear on a website and they will be able to tell you how many people clicked on the advert. This will be important for my production because I want people to be aware of my documentary that I am producing.
Controlled Observation - The research decides where the observation would take place, at which time, with what participants, in what circumstances and uses a standardised procedure.
Rather than writing a detailed description of all behaviour observed, it is often easier to code behvaiour according to a previously agreed scale using a behaviour schedule.
The researcher systematically classifies the behaviour they observe into distinct categories. Coding might involve numbers or letters to describe a characteristic, or use of a scale to measure behaviour intensity.
Naturalistic Observation - Naturalistic observation involves studying the spontaneous behaviour of the participants in natural surroundings.
Participant Observation - Participant observation is a variant of the above but here the researcher joins in and becomes part of the group. For example a mystery shopper, an undercover Police Officer. The researcher takes a false identity an the real identity is concealed from the group.
I conducted a controlled observation to monitor attitudes
and reveal truths about what social activities do young people do in Banstead.
I chose this method over natural /participant observations because I found that
doing the controlled observation method was a lot easier to perform to this
sort of research. Natural observation would have been difficult because it
would’ve required me to monitor the people in their natural habitat, so that
means having to go to the activities that they were going to and would’ve been
difficult to keep an eye on them at all times. Another reason why I didn’t
choose natural observation is that some people may not feel comfortable with a
new person in the group which could make this experiment fail. Participant
observation again would’ve been difficult to do because it would have again
required me to get involved in what they were doing and would’ve been difficult
to monitor them in that observation.
I looked at existing experiments to come up with my own
controlled observation so the experiment I looked at was the “marshmallow
test”. It was developed by psychologist Walter Michel back in the 1960’s, the
experiment was about studying pre-schoolers’ and the ability to delay
gratification. The children were left in a room alone with a single marshmallow
left in front of them and if they could refrain from eating that marshmallow
the researcher would come back in the room to give the child two marshmallows.
Overall this experiment helped me with my own experiment and gave me the idea
of giving something physical to see how they would react to the material.
My table that I created for this controlled observation was
fairly reliable. I think this because maybe I could’ve changed the wording slightly
and maybe put different columns in to make the research go further, for example
maybe change the column of “sarcastic remarks” to something different to help
make the experiment go further.
In order to make this research more valid, I could add an extra
person to the observation which could reduce biasness which could make the
research more valid and reliable. Another way to make the research more valid
is to add more measurements to the table so then you won’t be grouping
behaviours together.
The strengths of my observation was that I had a range of
leaflets placed on the table for people to look at so I could do my observation
as successful as possible. I had a range of different people who took a look at
the leaflets and they reacted in all different ways which made my experiment
very successful. The weaknesses of my observation are that maybe my table could’ve
been updated more with more emotions and reactions towards the leaflets.
I found from my results that not many people found the
leaflets very appealing to them but some people found them more appealing than
others as they found the leaflets more appealing which made it very equal in
what I found.
This is one of the tables in which I marked on one of the
participants:
Rating out of 5 (1 being low and 5 being high)
Interest in Activity
Not interested in Activity
Looking at the leaflet and throwing it back down straight away
Laugh
Comments on the leaflet
Sarcastic Remarks
1
ü
ü
2
ü
ü
3
ü
4
ü
5
This table shows that the participant was intrigued about
the leaflets and took it very seriously as they was showing that they was interested
in the activities shown.
In conclusion this research has forwarded my documentary
because the results I found was very useful because it shows a range of views
on what sort of activities there are in Banstead and some people found the
leaflets very boring whereas some people found it very interesting and this
research will definitely put forward my documentary.
