Product market; competition; competitor analysis; advertisment placement; advertisment effectiveness.
Product Market
Product testing allows you to test whether or not the product will meet the target audiences' needs. This would help fine research about my film because I can do a poll to get the target market opinion:
What should the name of the documentary be?
A) A Walk to Beautiful /
B) Bigger Stronger Faster /
C) Social Life: Banstead //
D) Billy the Kid ////
My film name was unsuccessful in the market place. I created a market poll to see if it would have been successful
Competitive
analysis
|
|
Things we do
that they don’t
|
We offer a regional outlook than other
documentaries.
|
Things we do
better than them
|
We know what teens are like as we are teens.
|
Things we do
equally well
|
Undertake research about teenagers, both do
interviews
|
Things they
do better than us
|
They had a budget a crew, talent, access to a range of equipment.
|
Advertising
placement
The Woolpack – Pint glass
The youth club – T-shirt
Energy drinks from local newsagents
Lorimers pens and essentials
Primark clothing could be worn because there are no tags on
the clothes.
Competition
With the competition we offer a range of things that my competitors don't. We offer a regional outlook whereas most documentaries do not have that outlook. Also we have better knowledge of teens these days as I am a teenager, and finally we do not have a budget whereas these big documentaries have a budget.
Advertising Effectiveness
Advertising effectiveness is very important because by the advertising campaigns we produce we will need to know how effective it was against consumers so we could hire someone to do an advert that will appear on a website and they will be able to tell you how many people clicked on the advert. This will be important for my production because I want people to be aware of my documentary that I am producing.
Competition
With the competition we offer a range of things that my competitors don't. We offer a regional outlook whereas most documentaries do not have that outlook. Also we have better knowledge of teens these days as I am a teenager, and finally we do not have a budget whereas these big documentaries have a budget.
Advertising Effectiveness
Advertising effectiveness is very important because by the advertising campaigns we produce we will need to know how effective it was against consumers so we could hire someone to do an advert that will appear on a website and they will be able to tell you how many people clicked on the advert. This will be important for my production because I want people to be aware of my documentary that I am producing.
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