Secondary Research - Quantitative Research

Secondary Research – Quantitative Research

In this essay I am going to evaluate the quantitative research I have undertaken on website hits, readership circulation, ticket prices and radio circulation of teenagers living in Banstead.

My first subject is about the demographic profile of the area of Banstead. As seen from the image below we can see that the Epsom Guardian is the local newspaper for Banstead and also they circulate 2463 copies. The total population is also 15+ which is very significant to my research because it shows a clear indication of how many teenagers are living in Banstead and also how many of the newspapers gets circulated into the area.

Another key factor about teenagers in Banstead is about the ticket prices in Kingston which is local to Banstead. This is very important because the image below was taken from a national newspaper The Daily Mail. It says tickets has risen 26% and that prices in London and the south ticket prices are more than £13. This is significant because the average ticket price is £6.53 and it is signficantly more to view them in the local area of Banstead. This is very important to my research about teenagers in Banstead because how are teenagers meant to afford these such high ticket prices when their local cinema is Kingston and the ticket price is more than £13 and a family of four set back over £50, that’s including popcorn and travel.

Preston Ward suggests that a minibus service should be introduced to take people to the cinema to experience the new facilities, but this would not be accomplished because there is 23% of children under the age of 16 living in poverty and will not be able to afford the prices of their local cinema which is based in Kingston because their adult ticket is £12 which is the highest in the country.

 

Here is an extract from the news article about the soaring ticket prices in Kingston cinema,

“The latest figures from the Cinema Exhibitors’ Association put the average cinema ticket in the UK at £6.53, however families in London and the south face much higher prices.

The average ticket price has increased by more than 26 per cent since 2007 at the same time as incomes in working households have fallen by 6.4 per cent.

Researchers at the accountants Deloitte found even families with a household income of more than £55,000 are rationing their trips to the cinema.

In a year in which British films and talent were recognised at many award ceremonies, 27 out of 73 constituencies in London had no cinema. This finding has led to suggestions that poorer people are less well served by the cinema industry.”

http://www.dailymail.co.uk/news/article-2634415/Families-priced-cinemas-ticket-prices-soar-26-2007.html#ixzz3zwsirv9e

This article is very important because it says a household income of more than £55,000 are rationing their trips to the cinema because they prices are too high which is significant to my research about teenagers living in Banstead.

This image at the bottom is explaining about teenagers in Banstead and Reigate who are carers and who suffer problems at home. 14% of Reigate and Banstead suffer with housing problems which is fairly high and is significant to my documentary on teenagers in Banstead. Having problems at home can create a lot of stress for teenagers from having that at home so it would be interesting to document it as it is affecting it. I would include this in my documentary because household problems create a massive impact on teenagers and can cause a lot of stress. Another important statistic from this research is 26% for domestic abuse and 26% of a teenagers are carers for a parent with a mental health problem. Domestic abuse can really affect a teenager who witnesses this form of abuse and can cause emotional problems for them. Finally teenagers who are carers for a parent with a mental health issue. This is very significant because this can stop teenagers who are meant to be in school not going because they are having to look after their parent or guardian because of their mental health issue. This would be very interesting in my documentary because it will give an insight into how some people are living in Banstead and Reigate.

Below is a Facebook page about Banstead and the local events that are happening. I feel that this is very important research because it shows what events are happening in Banstead and what teenagers can interact with.