What is Qualitative Research?
Qualitative research is information that is collected in the form of opinions and views of other people.
Advantages
One advantage of qualitative research is that it measures much more detailed responses. This is important when researching a topic for a short film because then I can receive a very detailed answer which can assist in my findings.
Another advantage of qualitative research is the openness of the questions. This is very useful when researching the topic of short film because it allows the people the freedom to express their opinion about the topic of short film.
Qualitative research attempts to avoid pre-judgments so the research is as reliable as possible. This important to the topic of short films because people think short films are a waste of time of making by putting in the right questions those judgments will not come up.
Disadvantages
A disadvantage of qualitative research is that usually fewer people are studied which means that qualitative research is more time consuming. This is useful information when researching about my short film because it gives me information such as qualitative research is time consuming so maybe it might not be a form of research that might not need to be done.
Another disadvantage of qualitative research is that it is less easy to generalise because there are fewer people studied it is not possible to generalise to the population.
Finally it is difficult to make systematic comparisons because some people could give differently wider answers which are highly subjective.
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